Dancing Man Shows Why Advocacy is Key for Creating Movements

The 1st follower is the advocate. The leader (=brand) has to be visible and easy to follow but without the advocacy of the 1st follower the leader would remain isolated. The 1st follower actively encourages others – this is fundamental because followers emulate followers not leaders. Important that the leader treats the 1st follower as an equal. So it really all starts with advocacy!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: