Dancing Man Shows Why Advocacy is Key for Creating Movements
The 1st follower is the advocate. The leader (=brand) has to be visible and easy to follow but without the advocacy of the 1st follower the leader would remain isolated. The 1st follower actively encourages others – this is fundamental because followers emulate followers not leaders. Important that the leader treats the 1st follower as an equal. So it really all starts with advocacy!