The 20 most shared ads of 2012 from Mashable
1. Kony 2012 (Invisible Children)
Most Americans had never heard of Joseph Kony, the head of the Lord’s Resistance Army in Uganda, before. This March video from advocacy group Invisible Children changed that.
~ Curated by TME, World of Marketing, December 3, 2012 – from Mashable, November 30, 2012, The 20 most shared ads of 2012, by Tom Wasserman