Wal Mart – get on the shelf via crowdsourcing
Walmart crowdsources retail
July 3rd, 2013 by brand-e
WalmartLabs has launched its Get on the Shelf crowdsourcing initiative to give entrepreneurs the opportunity to sell their products on Walmart.com and in select Walmart stores. Businesses and product developers can submit entries for products to complement items sold on Walmart.com, such as electronics, home, toys and apparel. Entries will be screened by Walmart merchants, with the public wasked to vote on their favourites ”Get on the Shelf taps into the spirit of American innovation and gives our customers a voice in selecting the products that will help them live better,” says Joel Anderson, CEO of Walmart.com. “We’re calling on entrepreneurs and inventors from across the country to help us discover the next big thing.
~Curated by TME, World of Marketing, July 5, 2013. Source: http://brand-e.biz/walmart-launches-get-on-the-shelf-crowdsourcing-initiative_28933.html